I had the pleasure of being interviewed by the team at Boag World, right after my keynote at FOWA London last month. We talked for a good 20 minutes about the future of brands online, what it takes to stand out in the crowd as a new web app , and how you don't have to spend a ton of money to create loyalty. Check it out here, my piece starts at about 33 minutes into the show. Make sure you choose episode 190 from the playlist.